What we neglect the most when it comes to Responsive Web Design

In the past few years, web design, the use of a website and the means of using a website have changed tremendously. The advent of SMAC (Social, Mobile, Analytics and Cloud) has metamorphosed the way we use and surf websites. The new world that we live in is multi-screened, multi-sized and multi-talented. Kids today own a plethora of smart devices, let alone their parents. And not one day passes without potential customers surfing a website via their smartphones, notebooks, notepads, tablets, and what not!

Today, it is more important to understand and adapt to different resolutions of the various screens, than to actually add frills to your website. While you may invest a little less for the actual design for your website, it makes a lot of sense to put your money into making the website design compatible, adaptable and responsive. In short, when you say you need a good web design in today’s frame, you need to mean it from an angle of mobile, tablet as much as from the desktop or laptop usage. And that is where comes in the Responsive Web Design or RWD.

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 So what exactly is a Responsive Web Design?

To be responsive, in all its essentiality refers to being able to respond to a stimuli, external or internal. In terms of the topic of a website design, an RWD is a website that is built on a single domain that uses only one HTML code base, and can optimally adjust to any device that is viewing the site. It is the type of website that is most often recommended by Google and other search engines as the preferred site. And that, of all of it, should matter to you if you mean business. For when a powerful search engine like Google speaks, the market listens.

If you own a small or medium enterprise, and are worried about getting returns for your investment in your website design, RWD can mean the world of a difference between good and great business for you. And it’s not just about being preferred by Google, RWD also offers a host of other benefits such as:

•  An RWD allows for a more adaptive viewing experience. What this means that it will fit your mobile, iPad, Laptop or notebook window without any need to minimize, enlarge or adjust. This in turn translates into very happy customers.

•  With just one HTML code base, making changes to this type of website is a piece of cake! You also spend less on the maintenance of this website over the years.

•  A seamless integration across devices means the user gets the same feeling wherever they access your website from! So now you can reach your customers on their mobile, laptops, ThinkPad’s or even refrigerator screens!

•   A single URL makes this very easy to vitally market. So go for it! Boast of your new website everywhere!

If you are still not convinced. Take this scenario.

A user finds your website from an internet search and thinks he/she can buy from your product listings. The user then logs off resolved to come back and buy the goods from your website. The next day the user is on the road, traveling, and cannot get access to a desktop. (S)he then decides to operate the website from his/her mobile. But oops, your website doesn’t sport an RWD and the mobile opens up to a half-baked web page that doesn’t work optimally. The user is frustrated and decides to go to another website. Your business is lost.

Among today’s miraculously tech-savvy generation, having things on the go is of the utmost importance. Be it shopping, accessorising, entertainment, news, sports or music, they want it all mobile. And this has affected the way they see, do and understand business. No one wants to bother with a website that has multiple URLs, differently set pages for different devices and not the least, a broken down, haphazard user experience. Who would want to go searching for a desktop version of a website they just surfed on their mobile?

But RWD is not ONLY about a mobile friendly web design. It is very important to understand that the benefits of RWD doesn’t end here. Truly Responsive web design is those that also help simplify internet marketing and search engine optimization for businesses.  When you have a website that is RWD, you don’t just make money, you save some too! Instead of having to develop and manage content for multiple websites, businesses with responsive sites can look at a consolidated approach to content management. Since they have a single interface, content done for once, can be used for all devices. No need to adapt to smaller or larger devices.  The same also holds true for marketing, analytics and strategy! Your consumers too will find it much easier to look for websites that give them easier access to things they are searching for.
However, that being said, RWD is still in its nascent stage. A lot of research is still to come. At this point it is the most popular for use in web applications but as the internet evolves further, there is a lot a RWD can do including integrating back end services, social media and other applications to a website thereby minimizing a lot of overheads for small to medium businesses.
But do you really want to lose out on your business just because you didn’t choose RWD? Don’t you want to give your customers a smooth and hassle free surfing experience and turn them into returning customers? Don’t you want your website design to be consistent across devices and not have to worry about the scroll bar and the panning when your customers shift between devices?
We didn’t think so too! Especially if your business uses or benefits from search engine optimization, falling behind and being stuck with a last year’s website while your competitors scale up the search engine doesn’t make much business sense at all.

As it is not limited to RWD because today's internet customers or search engine optimization also consider the unique content and the designs to connect with the people globally, so the best result driven web Design Company and the high performer digital marketing company should be the preference.

To Know more about 4 REASONS – WHY YOU NEED A RESPONSIVE WEB DESIGN MORE THAN EVER? Click here