In the past few years, web design, the use
of a website and the means of using a website have changed tremendously. The
advent of SMAC (Social, Mobile, Analytics and Cloud) has metamorphosed the way
we use and surf websites. The new world that we live in is multi-screened,
multi-sized and multi-talented. Kids today own a plethora of smart devices, let
alone their parents. And not one day passes without potential customers surfing
a website via their smartphones, notebooks, notepads, tablets, and what not!
Today, it is more important to understand
and adapt to different resolutions of the various screens, than to actually add
frills to your website. While you may invest a little less for the actual
design for your website, it makes a lot of sense to put your money into making
the website design compatible, adaptable and responsive. In short, when you say
you need a good web design in today’s frame, you need to mean it from an angle
of mobile, tablet as much as from the desktop or laptop usage. And that is
where comes in the Responsive Web Design or
RWD.
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Web Design Company Pune |
So what exactly is a Responsive Web Design?
To be responsive, in all its essentiality
refers to being able to respond to a stimuli, external or internal. In terms of
the topic of a website design, an RWD is a website that is built on a single
domain that uses only one HTML code base, and can optimally adjust to any
device that is viewing the site. It is the type of website that is most often
recommended by Google and other search engines as the preferred site. And that,
of all of it, should matter to you if you mean business. For when a powerful
search engine like Google speaks, the market listens.
If you own a small or medium enterprise,
and are worried about getting returns for your investment in your website
design, RWD can mean the world of a difference between good and great business
for you. And it’s not just about being preferred by Google, RWD also offers a
host of other benefits such as:
- An RWD allows for a more adaptive viewing experience. What this means that it will fit your mobile, iPad, Laptop or notebook window without any need to minimize, enlarge or adjust. This in turn translates into very happy customers.
- With just one HTML code base, making changes to this type of website is a piece of cake! You also spend less on the maintenance of this website over the years.
- A seamless integration across devices means the user gets the same feeling wherever they access your website from! So now you can reach your customers on their mobile, laptops, ThinkPad’s or even refrigerator screens!
- A single URL makes this very easy to vitally market. So go for it! Boast of your new website everywhere!
If you are still not convinced. Take this
scenario.
A
user finds your website from an internet search and thinks he/she can buy from
your product listings. The user then logs off resolved to come back and buy the
goods from your website. The next day the user is on the road, traveling, and
cannot get access to a desktop. (S)he then decides to operate the website from
his/her mobile. But oops, your website doesn’t sport an RWD and the mobile
opens up to a half-baked web page that doesn’t work optimally. The user is
frustrated and decides to go to another website. Your business is lost.
Among today’s miraculously tech-savvy
generation, having things on the go is of the utmost importance. Be it
shopping, accessorising, entertainment, news, sports or music, they want it all
mobile. And this has affected the way they see, do and understand business. No
one wants to bother with a website that has multiple URLs, differently set
pages for different devices and not the least, a broken down, haphazard user
experience. Who would want to go searching for a desktop version of a website
they just surfed on their mobile?
However, that being said, RWD is still in its nascent stage. A lot of research is still to come. At this point it is the most popular for use in web applications but as the internet evolves further, there is a lot a RWD can do including integrating back end services, social media and other applications to a website thereby minimizing a lot of overheads for small to medium businesses.
But do you really want to lose out on your business just because you didn’t choose RWD? Don’t you want to give your customers a smooth and hassle free surfing experience and turn them into returning customers? Don’t you want your website design to be consistent across devices and not have to worry about the scroll bar and the panning when your customers shift between devices?
We didn’t think so too! Especially if your business uses or benefits from search engine optimization, falling behind and being stuck with a last year’s website while your competitors scale up the search engine doesn’t make much business sense at all.
As it is not limited to RWD because today's internet customers or search engine optimization also consider the unique content and the designs to connect with the people globally, so the best result driven web Design Company and the high performer digital marketing company should be the preference.
To Know more about 4 REASONS – WHY YOU NEED A RESPONSIVE WEB DESIGN MORE THAN EVER? Click here
